FAQs

We are highly selective with the children we represent, only taking on those we believe have a strong chance of securing work in modelling, acting, or both. Child modelling can be very rewarding for both the child and the parent, with earning potential ranging from £50 per hour to several hundred pounds for a day’s work. Beyond the financial benefits, there is immense satisfaction in seeing your child featured on TV, in magazines, catalogues, or product packaging.

Little London Kids receives daily requests from clients seeking a variety of personalities and appearances. However, it is important that babies and children enjoy what they are doing and can interact well with other children, adults, and strangers.

If you think your baby or child has the potential to become a model, please head to our application page. If successful we will be in contact within two weeks.

No agency can guarantee work for any child. We only sign children we believe are suitable and meet our clients’ requirements, but we do not influence clients’ decisions. While we submit all children for every role they fit, bookings depend on varying demands throughout the year. Do not be discouraged if your child does not book work immediately. Agencies cannot predict future job opportunities or client selections. Be wary of any agency that claims they can guarantee work for your child.

Little London Kids operates as a non-sole agency, representing clients throughout the UK. We offer 12-month representation contracts for children aged 0 to 16 years.

If your child is accepted onto our books, we charge an annual administration fee of £40 (including VAT) for our casting division. This division covers commercials, TV, film, stage, and other media. We will automatically include your child in the modelling division. We require all applicants to be committed to both Acting and Stills. WE WILL NOT REPRESENT TALENT FOR STILLS OR ACTING ONLY.

The £40 fee covers inclusion within the talent management system we use and all administration work throughout the year. This is not a representation fee. Parents have 30 days from the date of acceptance to proceed with joining the agency. Once the payment is made and the child’s profile is created, the fee is non-refundable. There are no additional costs for the services provided.

We give all our clients 30 days to pay, but not everyone pays on time. Parents usually get paid within 8 weeks, but often it’s faster. Please be assured that we chase overdue payments promptly.

Many jobs occur during school hours. If you are uncomfortable with your child missing school, please do not apply. Initial castings are often done through self-taping at home; however, some will require an in-person casting, or your child might be asked to attend a recall following a successful self-tape, these are usually scheduled after school. Sometimes, you may only get a few days’ notice, so flexibility and availability are required. Please note that most castings/auditions are unpaid, and you will be responsible for travel expenses.

Spotlight showcases profiles of young performers from the UK’s top agencies and theatre schools. As the UK’s premier platform for performers aged 4-25, it is the best way for any young talent to access casting opportunities. Casting directors typically prefer to hire children registered with Spotlight. Young performers can join anytime after their 4th birthday. Productions cast through Spotlight include feature films, West End musicals, TV dramas, commercials, and much more.

Once you are registered with Little London Kids, you can request an invitation link to set up an online Spotlight profile. Only children represented by an approved agent are eligible for Spotlight Young Performers membership. An annual 365-day membership currently costs £106 (including VAT). Please note that monthly direct debit is not available for new members; it is only available for those renewing or reactivating existing memberships.

No, we represent children from all over the UK. However, if you are not based in London or the surrounding areas, please only apply if you are able and willing to travel at your own expense, sometimes on short notice. It is very unlikely that clients will cover travel costs.

The agency earns from commission. We take the standard 30% commission on all fees (excluding travel expenses). Fittings/Theatre/Stage and invoices totalling £100 or less – 20% As we do not charge high registration fees, it is therefore clearly in the agency’s best interest to secure your child work.

We will put your child forward for all assignments your child meets the criteria for. As and when a client contacts us to ask to meet your child for a casting or book them for a shoot, we will contact you immediately. Sometimes we might contact you beforehand if the client requests us to do so to confirm availability on a number of shortlisted models or maybe to confirm a specific detail. We will not contact you each and every time your child is submitted for work as we simply do not have the time. It is obviously crucial that parents continuously keep the agency informed of any changes including holiday dates.

How to update your child’s profile page

0-3mths – Monthly 

3-18mths – 3-monthly 

18mths-3yrs – 6 monthly 

Over 3’s – Yearly images, but more frequently if they change!

Height & Clothing Size – check monthly to be fully up to date. 

The agency does not insist on professional photographs on their website. Snapshots are fine, but must look professional. They MUST be of an adequate standard to be viewed by our clients, or cannot be used. 

It is the parents responsibility to ensure the images are of a high enough standard to send to our clients and to ensure the profile is kept up to date. The agency has a duty of care to the company and will only submit those to a client that they feel are suitable for their needs and to represent us as an agency.

Please ensure images are taken on a clear background, no hats, dummies, dirty faces, other people in shot. We are unable to submit to clients images of children strapped into car seats, high chairs, with food around their mouths or with dummies and cannot display images showing other people not registered with the agency. Most importantly, make sure you have ample lighting, daylight is always best. Please use a nice plain wall, clear of other objects and people. Hair should be worn down to show colour, length and texture. Please don’t use images of your child with wet hair.

BABIES

Ideally you need a minimum of 2 x smiley head shots (slots 1 and 2) and 2 x full length (slots 3 and 4) showing body frame & size

1) Place a chair infront of a plain white, or light coloured/blank wall.

2) Turn it sideways facing to the left or right

3) Sit holding baby sideways on to the camera and pop baby on your lap

4) Turn baby to face the camera, using your hand to support baby’s neck and back from behind. Lean back, thus keeping yourself and your hands out of sight of the camera, creating an effect that baby is sitting up on their own.

5) Now have your ‘photographer’ snap away! Babies will not generally smile on demand so you may have to encourage smiling and take plenty of shots to catch that perfect smile.

6) The agency will check your images after upload and help choose the best to use for promoting your baby.

7) Full length – At this age they are best photographed on a blanket, on the floor and on their side, or tummy. Get down to their level and make it fun time to get lots of smiles.

TODDLERS & OLDER

Shot 1 & 2

Headshot, looking at camera, standing against a plain, light coloured background (wall, blanket). Have them tilt their head just slightly on an angle, smiling and eyes bright and wide.

Avoid the folding of arms as that encourages shoulders to hunch up and can look uncomfortable. Hair and head should be clear (no hats!), hair natural so show colour, length and style. 

Shot 3 & 4

Full length, sitting or standing

These can prove more difficult to take with toddlers. The best suggestions for this is to first stand them in-front of a plain background area and then pose yourself to get them to copy you as a game while someone else snaps away.

If you find this difficult put some music on and encourage them to dance. These shots always look rather cute and more natural.

For a perfect and natural sitting shot sit them on a blanket and photograph them while they are playing. Ensure to use images where they are looking up or at the camera.

REMINDERS

Here are a few reminders to help your profiles look their best for clients.

1) If you have professional images on your profile try to not deface the quality by adding poor quality snapshots into the other slots. It is better to have nothing in the last slots than poor shots. Clients do like to see a mixture of snaps and pro images but try to keep them to a standard. 

2) Please read your experience & hobbies field. Ensure you don’t have ’no experience’, or similar, written within those fields – if so remove it to help with promotion. Do not write anything negative. For babies/toddler please include whether they are rolling, sitting, standing etc.

3) It is vitally important that you do not have a website address written in your experience or hobbies field. We cannot be held responsible for a child not being submitted to a client if the parent does not remove these.

4) As and when your child loses teeth and they grow back, please put this info on your profile. Likewise, the same applies to braces.

5) Make the agency aware of dates you cannot make a casting, or shoot please. There is nothing worse than a client wishing to see/book a model only for us to then be told by the parent that they are away on holiday!

7) Check and update your sizes monthly and always enter in centimetres not inches.

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